Vamp vs. Traackr

Vamp is a tech-enabled influencer marketing agency. We help brands harness culture through creators, combining strategy, technology and global execution to build influence at scale. Founded in Sydney in 2015 and trading as Visual Amplifiers, we operate from offices in Sydney, London and Dubai across 65+ markets, pairing human strategists with our own campaign technology and a community of more than 100,000 authenticated creators. We run creator-led growth programmes end to end: strategy, creator sourcing and contracting, platform-native content and UGC, paid amplification and reporting.

Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages.