Vamp vs. Popular Pays

Vamp is a tech-enabled influencer marketing agency. We help brands harness culture through creators, combining strategy, technology and global execution to build influence at scale. Founded in Sydney in 2015 and trading as Visual Amplifiers, we operate from offices in Sydney, London and Dubai across 65+ markets, pairing human strategists with our own campaign technology and a community of more than 100,000 authenticated creators. We run creator-led growth programmes end to end: strategy, creator sourcing and contracting, platform-native content and UGC, paid amplification and reporting.

Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints.