Vamp vs. Meltwater

Vamp is a tech-enabled influencer marketing agency. We help brands harness culture through creators, combining strategy, technology and global execution to build influence at scale. Founded in Sydney in 2015 and trading as Visual Amplifiers, we operate from offices in Sydney, London and Dubai across 65+ markets, pairing human strategists with our own campaign technology and a community of more than 100,000 authenticated creators. We run creator-led growth programmes end to end: strategy, creator sourcing and contracting, platform-native content and UGC, paid amplification and reporting.

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact.