Vamp vs. Lefty

Vamp is a tech-enabled influencer marketing agency. We help brands harness culture through creators, combining strategy, technology and global execution to build influence at scale. Founded in Sydney in 2015 and trading as Visual Amplifiers, we operate from offices in Sydney, London and Dubai across 65+ markets, pairing human strategists with our own campaign technology and a community of more than 100,000 authenticated creators. We run creator-led growth programmes end to end: strategy, creator sourcing and contracting, platform-native content and UGC, paid amplification and reporting.

Lefty is an end-to-end influencer marketing platform designed to assist leading lifestyle brands in effectively managing their influencer programs. This comprehensive solution streamlines various aspects of influencer marketing, including talent discovery and qualification, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking. By centralizing these functions, Lefty enables brands and agencies to optimize their influencer marketing strategies and achieve better results.