ValueCore (Formerly VisualizeROI) vs. Minoa

ValueCore empowers sales, marketing, channel, and customer success professionals to accelerate sales and retention through quantifying and presenting visually engaging value propositions to customers. ValueCore enables the transformation of customer-facing presentations, proposals, and ROI and TCO spreadsheets into beautiful, dynamic assets that can be used at each touch in the customer lifecycle. ValueCore integrates with CRM and marketing automation platforms as well as data platforms to allows your data to come to life.

Minoa turns value engineering into software. We codify how your product creates value (use case → outcomes → metrics → financial impact), generate CFO-ready business cases and mutual value plans, and track promised vs. realized outcomes from discovery through renewal. Revenue teams at Snowflake, Vanta, Pendo and others use Minoa to standardize value selling, scale business cases across more deals, and defend renewals with measurable impact.