Upsiide vs. ProQuo AI

Upsiide is a SaaS platform built and continuously improved by the consumer experts at Dig Insights. Upsiide allows you to refine and validate your innovation ideas more efficiently and effectively. Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success. Innovation is often associated with new products. But innovation is much broader, encompassing new products, new variants, new features, new services, new claims, new communication, etc.

ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share.