Upsiide vs. Attest

Upsiide is a SaaS platform built and continuously improved by the consumer experts at Dig Insights. Upsiide allows you to refine and validate your innovation ideas more efficiently and effectively. Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success. Innovation is often associated with new products. But innovation is much broader, encompassing new products, new variants, new features, new services, new claims, new communication, etc.

Attest is a consumer insights platform that helps marketing, brand, product, and research teams at global B2C brands run quantitative surveys and AI-moderated qualitative interviews to understand consumer attitudes, behavior, and brand perception. Teams use Attest to design and launch research studies, reach audiences across 59 markets, and analyze results using AI-assisted tools and shareable reporting, connecting insights across projects rather than starting from scratch each time.