Upland Second Street vs. Sweeppea

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers.

Sweeppea is a platform that helps Shopify merchants easily create and manage engaging sweepstakes and giveaway promotions that drive customer excitement, increase sales, and grow order value. With its Shopify integration, store owners can award sweepstakes entries for every dollar spent, generate legally compliant official rules, provide no-purchase entry options, and automatically draw winners — all without coding. Sweeppea’s tools streamline promotional setup and management while helping brands boost engagement and turn purchases into rewarding experiences for their customers.