G2 Vendor Directory

Upland Second Street vs. Cool Tabs

A side-by-side comparison based on G2 review data.

MetricUpland Second Street

by Upland Software

Cool Tabs

by Cool Tabs

Overall rating4.74.4
Review count6521
Ease of use9.39.2
Ease of setup9.09.3
Quality of support9.49.3
Meets requirements9.49.3
NPS83.33333371.428571
Small Business46.2%66.7%
Mid-Market35.4%33.3%
Enterprise18.5%0.0%
Total page views14735
Total LLM citations28032

Upland Second Street

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers.

Pros

  • Customer Support
  • Helpful
  • Time-saving
  • Intuitive
  • User-Friendly Interface
  • Ease of Use

Cool Tabs

Cool Tabs is a complete plug-and-play platform designed to help brands, agencies, and media increase audience engagement and generate quality leads through interactive campaigns. The platform offers over 50 customizable formats, including quizzes, contests, games, sweepstakes, predictions, code validations, and coupon distribution. These options make it easy to turn websites, apps, social media channels, and microsites into engaging experiences tailored to different marketing goals and audiences. One of Cool Tabs’ main strengths is its ease of use.

Pros