G2 Vendor Directory

Upland Adestra vs. FunnelStory

A side-by-side comparison based on G2 review data.

MetricUpland Adestra

by Upland Software

FunnelStory

by FunnelStory

Overall rating4.44.8
Review count10213
Ease of use8.59.2
Ease of setup8.59.2
Quality of support9.39.9
Meets requirements9.09.4
NPS63.91752692.307692
Small Business50.0%33.3%
Mid-Market43.1%66.7%
Enterprise6.9%0.0%
Total page views175192
Total LLM citations334319

Upland Adestra

Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support.

Pros

  • Automation
  • Ease of Use
  • Automation AI
  • Email Campaigns
  • Email Marketing
  • Segmentation

FunnelStory

FunnelStory is a Customer SuperIntelligence Platform that combines enterprise structured and unstructured data to generate super­intelligence, driving a 90% reduction in surprise churn, tripling customer success productivity, and delivering leading indicators of risk/opportunity 3-9 months in advance. In Addition, FunnelStory Renari's AI Reasoning engine enables customers to perform custom AI searches and reasoning over enterprise data, as well as create and execute custom Agentic AI workflows in place of manual tasks.

Pros

  • Customer Support
  • Analytics
  • Ease of Use
  • Helpful
  • Easy Setup
  • Automation