G2 Vendor Directory

Upland Adestra vs. Custellence

A side-by-side comparison based on G2 review data.

MetricUpland Adestra

by Upland Software

Custellence

by Custellence

Overall rating4.44.3
Review count10211
Ease of use8.58.9
Ease of setup8.59.8
Quality of support9.38.9
Meets requirements9.09.2
NPS63.91752636.363636
Small Business50.0%18.2%
Mid-Market43.1%27.3%
Enterprise6.9%54.5%
Total page views17523
Total LLM citations33426

Upland Adestra

Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support.

Pros

  • Automation
  • Ease of Use
  • Automation AI
  • Email Campaigns
  • Email Marketing
  • Segmentation

Custellence

𝗖𝘂𝘀𝘁𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗶𝘀 𝘁𝗵𝗲 #𝟭 𝘄𝗮𝘆 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝘁𝗵𝗮𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. The intuitive interface with the mapping smartness and flexible layout, let you create your customer journey maps in no time. Turn journey insights in to actions, and create experiences your customer will love. 🌟 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗠𝗮𝗽𝗽𝗶𝗻𝗴 Design intuitive customer journeys with powerful templates or create maps tailored to your needs. Empower your team to ideate and innovate, together.

Pros

  • Ease of Use
  • Real-time Collaboration
  • Drag
  • User Interface
  • Customization
  • Simple