G2 Vendor Directory

Upland Adestra vs. Air360

A side-by-side comparison based on G2 review data.

MetricUpland Adestra

by Upland Software

Air360

by Air360

Overall rating4.44.7
Review count10217
Ease of use8.59.5
Ease of setup8.58.3
Quality of support9.39.7
Meets requirements9.09.6
NPS63.91752681.25
Small Business50.0%64.7%
Mid-Market43.1%29.4%
Enterprise6.9%5.9%
Total page views175172
Total LLM citations334134

Upland Adestra

Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support.

Pros

  • Automation
  • Ease of Use
  • Automation AI
  • Email Campaigns
  • Email Marketing
  • Segmentation

Air360

The go-to-platform for an easy to start, conversion rate optimization. Air360 is a AI-powered digital experience analytics software that uncovers user behavior and optimizes conversion rates of your website and mobile app. It uncovers hidden user behaviors across customer journeys.

Pros

  • Helpful
  • Conversion Optimization
  • Ease of Use
  • Insights
  • Analytics
  • Session Replay