G2 Vendor Directory

Unity Ads vs. PubMatic

A side-by-side comparison based on G2 review data.

MetricUnity Ads

by Unity

PubMatic

by PubMatic

Overall rating4.33.2
Review count6111
Ease of use9.17.0
Ease of setup9.07.1
Quality of support8.77.1
Meets requirements9.06.7
NPS59.016393-18.181818
Small Business63.9%44.4%
Mid-Market27.9%44.4%
Enterprise8.2%11.1%
Total page views181284
Total LLM citations828982

Unity Ads

Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

Pros

    PubMatic

    PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation.

    Pros