G2 Vendor Directory

Unity Ads vs. MAX by AppLovin

A side-by-side comparison based on G2 review data.

MetricUnity Ads

by Unity

MAX by AppLovin

by AppLovin

Overall rating4.34.2
Review count6121
Ease of use9.18.4
Ease of setup9.08.0
Quality of support8.78.9
Meets requirements9.08.2
NPS59.01639342.857143
Small Business63.9%28.6%
Mid-Market27.9%66.7%
Enterprise8.2%4.8%
Total page views181298
Total LLM citations8284,181

Unity Ads

Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

Pros

    MAX by AppLovin

    MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

    Pros