Unity Ads vs. Brand+ Marketplace (formerly Smaato)
A side-by-side comparison based on G2 review data.
| Metric | Unity Ads | Brand+ Marketplace (formerly Smaato) |
|---|---|---|
| Overall rating | 4.3 | 4.4 |
| Review count | 61 | 13 |
| Ease of use | 9.1 | 8.0 |
| Ease of setup | 9.0 | 9.3 |
| Quality of support | 8.7 | 9.4 |
| Meets requirements | 9.0 | 8.0 |
| NPS | 59.016393 | 66.666667 |
| Small Business | 63.9% | 30.0% |
| Mid-Market | 27.9% | 60.0% |
| Enterprise | 8.2% | 10.0% |
| Total page views | 181 | 56 |
| Total LLM citations | 828 | 23 |
Unity Ads
Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com