Unify vs. Propensity
A side-by-side comparison based on G2 review data.
| Metric | Unify | Propensity |
|---|---|---|
| Overall rating | 4.7 | 4.8 |
| Review count | 44 | 33 |
| Ease of use | 9.1 | 9.2 |
| Ease of setup | 8.8 | 9.0 |
| Quality of support | 9.6 | 9.6 |
| Meets requirements | 9.1 | 9.4 |
| NPS | 81.818182 | 84.848485 |
| Small Business | 69.0% | 62.5% |
| Mid-Market | 26.2% | 34.4% |
| Enterprise | 4.8% | 3.1% |
| Total page views | 2,129 | 700 |
| Total LLM citations | 12,143 | 2,176 |
Unify
Building AI for outbound sellers. Proud to be serving hundreds of the world's leading revenue teams at companies like Perplexity, Together AI, Decagon and Juicebox.
- Ease of Use
- Automation
- Lead Generation
- Features
- Helpful
- Intent Data
Propensity
Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result?
- Intent Data
- Ease of Use
- Customer Support
- Helpful
- Integrations
- Features