G2 Vendor Directory

Unify vs. Lusha

A side-by-side comparison based on G2 review data.

MetricUnify

by Unify

Lusha

by Lusha

Overall rating4.74.3
Review count441,671
Ease of use9.19.3
Ease of setup8.89.2
Quality of support9.68.3
Meets requirements9.18.7
NPS81.81818253.913043
Small Business69.0%39.5%
Mid-Market26.2%46.9%
Enterprise4.8%13.6%
Total page views2,1294,844
Total LLM citations12,14374,650

Unify

Building AI for outbound sellers. Proud to be serving hundreds of the world's leading revenue teams at companies like Perplexity, Together AI, Decagon and Juicebox.

Pros

  • Ease of Use
  • Automation
  • Lead Generation
  • Features
  • Helpful
  • Intent Data

Lusha

Lusha is the B2B data and sales intelligence system used by sales, marketing, recruiting, RevOps, and AI agents to find contacts, enrich records, and track real-world buying signals. It works with your CRM, automation tools, and existing GTM stack. 300M+ business contacts and 30M+ company profiles across North America, EMEA, APAC, and LATAM. It has two layers that work together. Lusha Search gives you verified contact and company data on demand — direct dials with 90%+ accuracy, business emails verified at 95–98% across regions, firmographics, technographics, and buying signals.

Pros

  • Ease of Use
  • Contact Information
  • Data Accuracy
  • Accuracy
  • Lead Generation
  • Accurate Data