TweetDeck vs. Buffer

X Pro, formerly known as TweetDeck, is a proprietary social media dashboard application designed for managing multiple X (formerly Twitter) accounts. Initially launched in 2008 as an independent app, it was acquired by Twitter Inc. in 2011 and integrated into the platform's interface. As of August 2023, X Pro has become a subscriber-only feature, accessible exclusively to users with a Premium subscription. Key Features and Functionality: - Multi-Account Management: Allows users to oversee and operate multiple X accounts simultaneously.

Buffer is a social media management platform that helps creators, small businesses, agencies, and marketing teams plan, publish, engage, and analyze content across every major social network from a single dashboard. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: Insights, Buffer's analytics suite. Free to start and built into Buffer, Insights tracks post performance, audience growth, and engagement across 10+ networks in one view.