TruValidate vs. Signifyd

TransUnion’s IDVision with iovation fraud and identity suite of solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. IDVision with iovation fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day.

Signifyd is a commerce protection provider that addresses fraud and abuse challenges at key conversion points across the ecommerce shopper journey from account creation to checkout to return request. We help merchants decide when it is appropriate for a shopper to take a certain action – like creating an account, completing a transaction, or requesting a refund. We can do so accurately because we have seen 98% of shoppers previously across the thousands of ecommerce storefronts we protect. Signifyd customers typically see a lift of 5 - 9% in revenue by letting more good shoppers through.