TruValidate vs. ImpersonAlly

TransUnion’s IDVision with iovation fraud and identity suite of solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. IDVision with iovation fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day.

ImpersonAlly is an AI-native brand protection platform that detects and eliminates brand impersonation fraud across paid search and affiliate ecosystems. The platform monitors paid ads in real time for unauthorized brand bidding, affiliate hijacking, redirect site fraud, ad-based phishing, and trademark infringement - then automates takedowns before fraudulent ads drain your budget or redirect your customers.