G2 Vendor Directory

Tracify vs. Whatagraph

A side-by-side comparison based on G2 review data.

MetricTracify

by Tracify

Whatagraph

by Whatagraph

Overall rating4.94.5
Review count13286
Ease of use9.89.0
Ease of setup9.48.6
Quality of support9.89.1
Meets requirements9.88.9
NPS10070.110701
Small Business92.3%78.1%
Mid-Market7.7%18.0%
Enterprise0.0%3.9%
Total page views88680
Total LLM citations1999,208

Tracify

Tracify is a software specialized on e-commerce & lead gen companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed dashboards that provide different insights into the performance of each channel (Meta, TikTok, Google, Native, Mail, Influencer), as well as holistically bringing all these channels together and transparently presenting the customer journey.

Pros

  • Speed
  • Ease of Use
  • Data Accuracy
  • Comprehensive
  • Helpful
  • Insights

Whatagraph

Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses.

Pros

  • Customer Support
  • Easy Integrations
  • Customizability
  • Ease of Use
  • Automation
  • Helpful