G2 Vendor Directory

Tracify vs. Looker

A side-by-side comparison based on G2 review data.

MetricTracify

by Tracify

Looker

by Google

Overall rating4.94.4
Review count131,653
Ease of use9.88.5
Ease of setup9.48.5
Quality of support9.88.8
Meets requirements9.88.9
NPS10058.653241
Small Business92.3%19.6%
Mid-Market7.7%60.3%
Enterprise0.0%20.1%
Total page views882,894
Total LLM citations19914,147

Tracify

Tracify is a software specialized on e-commerce & lead gen companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed dashboards that provide different insights into the performance of each channel (Meta, TikTok, Google, Native, Mail, Influencer), as well as holistically bringing all these channels together and transparently presenting the customer journey.

Pros

  • Speed
  • Ease of Use
  • Data Accuracy
  • Comprehensive
  • Helpful
  • Insights

Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Pros

  • Ease of Use
  • Insights
  • Easy Integrations
  • Integrations
  • Data Visualization
  • Analytics