Toluna Start vs. consumr.ai

Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of automated insights solutions covering survey design, integrated survey respondents, and reporting dashboards including insights and recommendations. It’s all built in-house and integrates Harris Interactive methodologies. You can self-serve or we can help.

consumr.ai powered by ProfitWheel is a Consumer Research and Market Research platform built to help brands and agencies understand real consumers faster, with more depth, and with more confidence than traditional research workflows. Instead of relying only on slow, sample limited studies or product creating synthetic and non human output, consumr.ai combines three research pillars in one system: Quantitative Research (Quant Research), Qualitative Research (Qual Research), and Signals, so teams can explore the “why,” measure the “how much,” and connect insights to what is happening in market.