Toluna Start vs. aytm

Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of automated insights solutions covering survey design, integrated survey respondents, and reporting dashboards including insights and recommendations. It’s all built in-house and integrates Harris Interactive methodologies. You can self-serve or we can help.

aytm is a consumer insights and market research platform for teams that need research-grade answers on a business timeline, bringing survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting together in one system. Researchers, brand and marketing leaders, product managers, and strategists use it to turn a business question into a designed, fielded, and analyzed study in days.