G2 Vendor Directory

TikTok Ads vs. WideOrbit

A side-by-side comparison based on G2 review data.

MetricTikTok Ads

by TikTok

WideOrbit

by Lumine Group

Overall rating4.24.1
Review count14450
Ease of use8.88.1
Ease of setup8.57.6
Quality of support8.48.5
Meets requirements8.78.2
NPS36.61971832
Small Business66.9%22.0%
Mid-Market26.1%44.0%
Enterprise7.0%34.0%
Total page views612174
Total LLM citations4,105869

TikTok Ads

TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size.

Pros

  • Ease of Use
  • Audience Reach
  • Features
  • Creativity
  • Results
  • Tools

WideOrbit

Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide.

Pros

  • Speed
  • Ease of Use
  • Options
  • Results
  • Results Performance
  • Automation