G2 Vendor Directory

TikTok Ads vs. Luna from Unity

A side-by-side comparison based on G2 review data.

MetricTikTok Ads

by TikTok

Luna from Unity

by Unity

Overall rating4.24.4
Review count14481
Ease of use8.88.3
Ease of setup8.58.6
Quality of support8.49.7
Meets requirements8.78.7
NPS36.61971864.102564
Small Business66.9%32.0%
Mid-Market26.1%57.3%
Enterprise7.0%10.7%
Total page views61258
Total LLM citations4,105195

TikTok Ads

TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size.

Pros

  • Ease of Use
  • Audience Reach
  • Features
  • Creativity
  • Results
  • Tools

Luna from Unity

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools.

Pros