G2 Vendor Directory

TikTok Ads vs. Basis

A side-by-side comparison based on G2 review data.

MetricTikTok Ads

by TikTok

Basis

by Basis Technologies

Overall rating4.24.5
Review count144290
Ease of use8.88.5
Ease of setup8.58.4
Quality of support8.49.6
Meets requirements8.78.9
NPS36.61971864.661654
Small Business66.9%64.8%
Mid-Market26.1%27.9%
Enterprise7.0%7.2%
Total page views612662
Total LLM citations4,1054,169

TikTok Ads

TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size.

Pros

  • Ease of Use
  • Audience Reach
  • Features
  • Creativity
  • Results
  • Tools

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of.

Pros

  • Features
  • Ease of Use
  • Account Management
  • Reps Support
  • Team Helpfulness
  • Helpful