Thrive vs. SONAR

For more than 20 years, Thrive Technologies has provided supply chain planning systems for the wholesale inventory sector. After years of analyzing the results of ERP and supply chain planning systems (including our own), Thrive realized that ERP and supply chain planning systems' inventory quantities relied heavily on assumptions and parameters that were never measured for performance and rarely adjusted. Thrive discovered the two most problematic areas (what we refer to as "blind spots") are with slow-moving items as well as sudden changes in demand and supply times.

SONAR is the world’s leading freight forecasting platform, trusted by industry leaders to deliver unparalleled insights into the global freight economy. As one of the only solutions providing a complete and reliable view of every mode—trucking, rail, ocean, and air—SONAR empowers you to make smarter, faster decisions. With 93% of its data exclusive, SONAR goes beyond standard market tools, offering real-time intelligence derived from millions of freight tenders, ELDs, fuel transactions, shipping bills, and more.