G2 Vendor Directory

Thrive Leads vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricThrive Leads

by Thrive Themes

Apollo.io

by Apollo.io

Overall rating4.54.7
Review count249,851
Ease of use8.59.2
Ease of setup8.49.0
Quality of support8.88.9
Meets requirements9.09.2
NPS59.09090983.992806
Small Business100.0%66.9%
Mid-Market0.0%28.4%
Enterprise0.0%4.7%
Total page views3026,360
Total LLM citations12186,531

Thrive Leads

Thrive Leads is a lead generation plugin for WordPress.

Pros

    Apollo.io

    Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

    Pros

    • Ease of Use
    • Lead Generation
    • Features
    • Helpful
    • Time-saving
    • Automation