Interact vs. Mobly

Interact is a software for creating lead generation, product recommendation and customer engagement quizzes. Interact is directly integrated with most major email marketing and marketing automation systems, so when you collect leads with Interact, they are automatically added to your email software and segmented based on quiz results and answers to quiz questions. Founded in 2014, quizzes built on the Interact platform have been viewed over 1 billion times and have generated over 100 million leads.

Mobly is a B2B event technology platform built to help go-to-market teams actually get value out of in-person events. Events create some of the most meaningful moments in the buyer journey, but the data that comes out of them is often messy, delayed, or incomplete. Leads get stuck in spreadsheets, follow-up loses context, and what should be high-intent conversations turn into generic outreach. Mobly exists to fix that. With Mobly, teams can capture lead information on-site using a mobile app designed for real event conditions.