G2 Vendor Directory

Interact vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricInteract

by The Quiz Collective

Apollo.io

by Apollo.io

Overall rating4.74.7
Review count1229,851
Ease of use9.69.2
Ease of setup9.59.0
Quality of support9.78.9
Meets requirements9.39.2
NPS85.12396783.992806
Small Business84.7%66.9%
Mid-Market9.3%28.4%
Enterprise5.9%4.7%
Total page views39426,360
Total LLM citations3,199186,531

Interact

Interact is a software for creating lead generation, product recommendation and customer engagement quizzes. Interact is directly integrated with most major email marketing and marketing automation systems, so when you collect leads with Interact, they are automatically added to your email software and segmented based on quiz results and answers to quiz questions. Founded in 2014, quizzes built on the Interact platform have been viewed over 1 billion times and have generated over 100 million leads.

Pros

  • Ease of Use
  • User Interface
  • Integrations
  • Setup Ease
  • Lead Generation
  • Customer Support

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation