TELUS Trade Promotion Management vs. Vividly
A side-by-side comparison based on G2 review data.
| Metric | TELUS Trade Promotion Management | Vividly |
|---|---|---|
| Overall rating | 4.0 | 4.8 |
| Review count | 24 | 42 |
| Ease of use | 8.4 | 9.5 |
| Ease of setup | 8.4 | 9.2 |
| Quality of support | 8.5 | 9.8 |
| Meets requirements | 8.5 | 9.3 |
| NPS | 33.333333 | 85.714286 |
| Small Business | 33.3% | 53.8% |
| Mid-Market | 41.7% | 46.2% |
| Enterprise | 25.0% | 0.0% |
| Total page views | 712 | 831 |
| Total LLM citations | 952 | 3,520 |
TELUS Trade Promotion Management
TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization.
- Planning Efficiency
- Useful
- Ease of Use
- Business Efficiency
Vividly
Vividly is a Trade Promotion Management (TPM) platform built specifically for CPG brands - combining purpose-built software, Transcend AI, and hands-on Revenue Growth Management (RGM) expertise to give sales, accounting, and finance teams a single source of truth from trade planning through cash application. The platform Vividly replaces the spreadsheets, disconnected systems, and manual processes that drain time and erode trade ROI. Sales teams can plan promotions, model scenarios, and forecast with 98% accuracy - all in one place.