TELUS Trade Promotion Management vs. Vistex

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization.

Vistex solutions help businesses take control of their mission critical processes. With a multitude of programs covering pricing, trade, royalties and incentives, it can be complicated to see where all the money is flowing, let alone how much difference it makes to the topline and the bottomline. With Vistex, business stakeholders can see the numbers, see what really works, and see what to do next – so they can make sure every dollar spent or earned is really driving growth, and not just additional costs.