TELUS Trade Promotion Management vs. IMA360

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization.

IMA360 — Revenue Management Built for Complex B2B Enterprises Most B2B enterprises are losing margin they cannot see. It leaks through unreconciled chargebacks, missed rebates, and commercial programs managed across spreadsheets, disconnected systems, and rigid legacy applications that lack control and transparency. IMA360 was built to close that gap. IMA360 is an end-to-end SaaS revenue management platform purpose-built for industries where rebates, chargebacks, and incentive programs are not edge cases—they are core to how business gets done.