G2 Vendor Directory

Synthesio vs. BuzzSumo

A side-by-side comparison based on G2 review data.

MetricSynthesio

by Ipsos Synthesio

BuzzSumo

by Cision

Overall rating4.34.5
Review count152107
Ease of use8.89.1
Ease of setup8.49.2
Quality of support9.48.9
Meets requirements8.88.9
NPS53.90070968.571429
Small Business27.9%58.9%
Mid-Market27.9%35.5%
Enterprise44.2%5.6%
Total page views168544
Total LLM citations46413,800

Synthesio

Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence. We help brands turn consumer-generated data into strategic, actionable insights by combining a best-in-class platform, the latest advancements in AI, Ipsos frameworks, and expert consultants. Our platform combines social, search, and survey data from more than 800 million data sources to provide the most complete, accurate picture of markets and consumers.

Pros

    BuzzSumo

    Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

    Pros

    • Content Management
    • Content Creation
    • Features
    • Ease of Use
    • Time-saving
    • Research Tools