G2 Vendor Directory

Surfaced vs. Similarweb

A side-by-side comparison based on G2 review data.

MetricSurfaced

by Surfaced

Similarweb

by Similarweb

Overall rating4.84.4
Review count121,243
Ease of use8.98.8
Ease of setup8.88.9
Quality of support9.98.9
Meets requirements9.78.7
NPS91.66666762.663399
Small Business100.0%24.8%
Mid-Market0.0%42.3%
Enterprise0.0%32.9%
Total page views255,066
Total LLM citations670,090

Surfaced

Surfaced is an AI search visibility platform for generative engine optimization (GEO), also called answer engine optimization (AEO). It tracks how a brand shows up in AI-generated answers across 12 engines (ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, Google Search, Google News, Claude, Perplexity, DeepSeek, Grok, Mistral AI and Microsoft Copilot), shows which content gaps explain the result, and generates the content that closes them. Every paid plan comes with a dedicated AI visibility expert, so the software comes with a person attached.

Pros

    Similarweb

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to Gen AI visibility, to large-scale data insights. With Similarweb, you gain access to: - Extensive Data Coverage: Explore over 1 billion websites, 8 million apps, and 3 million brands. - Real-Time Insights: Stay ahead with real-time data on 5 billion search terms, 250 million display ads, and 10 billion content pages.

    Pros

    • Ease of Use
    • Insights
    • Traffic Analysis
    • Competitor Analysis
    • Features
    • Valuable Insights