Surfaced vs. Profound
A side-by-side comparison based on G2 review data.
| Metric | Surfaced | Profound |
|---|---|---|
| Overall rating | 4.8 | 4.5 |
| Review count | 12 | 1,133 |
| Ease of use | 8.9 | 8.9 |
| Ease of setup | 8.8 | 8.8 |
| Quality of support | 9.9 | 9.2 |
| Meets requirements | 9.7 | 9.0 |
| NPS | 91.666667 | 72.049689 |
| Small Business | 100.0% | 20.4% |
| Mid-Market | 0.0% | 50.6% |
| Enterprise | 0.0% | 29.0% |
| Total page views | 25 | 11,811 |
| Total LLM citations | 6 | 147,102 |
Surfaced
Surfaced is an AI search visibility platform for generative engine optimization (GEO), also called answer engine optimization (AEO). It tracks how a brand shows up in AI-generated answers across 12 engines (ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, Google Search, Google News, Claude, Perplexity, DeepSeek, Grok, Mistral AI and Microsoft Copilot), shows which content gaps explain the result, and generates the content that closes them. Every paid plan comes with a dedicated AI visibility expert, so the software comes with a person attached.
Profound
Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO).