G2 Vendor Directory

Sumo vs. Klaviyo

A side-by-side comparison based on G2 review data.

MetricSumo

by Sumo

Klaviyo

by Klaviyo

Overall rating4.04.6
Review count551,370
Ease of use8.48.8
Ease of setup8.38.7
Quality of support8.18.6
Meets requirements8.49.2
NPS30.90909172.69289
Small Business65.5%81.9%
Mid-Market25.5%16.4%
Enterprise9.1%1.6%
Total page views1225,118
Total LLM citations51248,942

Sumo

Sumo takes the guesswork out of growing your eCommerce business. We help you get more customers and convert website visitors into lifetime buyers — automatically. Today, the Sumo tools are used by 800,000 of the world's most successful websites and businesses including Bulletproof Coffee, Rhone, and Tony Robbins. Try out the tools for free, and see how they can help your site grow.

Pros

    Klaviyo

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a

    Pros

    • Ease of Use
    • Email Marketing
    • Automation
    • Easy Integration
    • Integrations
    • Easy Creation