Substrata vs. GTM Studio - Powered by ZoomInfo
A side-by-side comparison based on G2 review data.
| Metric | Substrata | GTM Studio - Powered by ZoomInfo |
|---|---|---|
| Overall rating | 4.9 | 4.5 |
| Review count | 1,132 | 3,513 |
| Ease of use | 9.8 | 9.0 |
| Ease of setup | 9.8 | 8.8 |
| Quality of support | 9.7 | 9.0 |
| Meets requirements | 9.7 | 9.1 |
| NPS | 98.850575 | 66.696113 |
| Small Business | 44.3% | 12.8% |
| Mid-Market | 39.8% | 63.2% |
| Enterprise | 15.9% | 24.0% |
| Total page views | 18,006 | 1,914 |
| Total LLM citations | 3,093 | 4,669 |
Substrata
Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.
- Accuracy
- Helpful
- Conversation Analysis
- Insights
- Time-saving
- Analytics
GTM Studio - Powered by ZoomInfo
Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.
- Features
- Lead Generation
- Ease of Use
- Data Accuracy
- Data Quality
- Intent Data