G2 Vendor Directory

Substrata vs. Clarify CRM

A side-by-side comparison based on G2 review data.

MetricSubstrata

by Substrata

Clarify CRM

by Clarify

Overall rating4.94.9
Review count1,13233
Ease of use9.89.7
Ease of setup9.89.7
Quality of support9.79.8
Meets requirements9.78.9
NPS98.85057593.939394
Small Business44.3%100.0%
Mid-Market39.8%0.0%
Enterprise15.9%0.0%
Total page views18,006807
Total LLM citations3,0935,327

Substrata

Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.

Pros

  • Accuracy
  • Helpful
  • Conversation Analysis
  • Insights
  • Time-saving
  • Analytics

Clarify CRM

Clarify is the autonomous CRM that helps founders and early-stage sellers build pipeline, close more deals, and spend less time on CRM busywork. Its AI automates pipeline creation, meeting admin, and CRM updates—so you can stop clicking and start closing more deals. 🧠 Auto-enrich every contact: Connect your email and calendar, and Clarify fills in fields like job title, company data, email, LinkedIn URL, funding history and more automatically. 🔗 Capture leads from anywhere: One click from LinkedIn adds and enriches contacts instantly.

Pros

  • Ease of Use
  • Simple
  • Helpful
  • Automation Features
  • Intuitive
  • Features