G2 Vendor Directory

Substrata vs. AskElephant

A side-by-side comparison based on G2 review data.

MetricSubstrata

by Substrata

AskElephant

by AskElephant

Overall rating4.94.9
Review count1,13225
Ease of use9.89.3
Ease of setup9.89.5
Quality of support9.710.0
Meets requirements9.79.6
NPS98.85057596
Small Business44.3%59.1%
Mid-Market39.8%36.4%
Enterprise15.9%4.5%
Total page views18,006564
Total LLM citations3,0931,479

Substrata

Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.

Pros

  • Accuracy
  • Helpful
  • Conversation Analysis
  • Insights
  • Time-saving
  • Analytics

AskElephant

AskElephant is the CRM automation layer for B2B revenue teams running on HubSpot or Salesforce. It takes responsibility for the CRM data work that reps are typically stuck doing: updating fields, logging activity, and maintaining the records that everyone else depends on. AskElephant owns CRM data hygiene at the source, capturing activity automatically, standardizing fields, deduplicating contacts, and validating data before it touches a workflow. It then powers downstream automations that actually work: CRM field updates, sales coaching, sales-to-CS handoffs, and churn alerts.

Pros

  • Automation
  • Customer Support
  • Time-saving
  • Helpful
  • Ease of Use
  • Meeting Management