Steer vs. Impel
A side-by-side comparison based on G2 review data.
| Metric | Steer | Impel |
|---|---|---|
| Overall rating | 4.4 | 3.8 |
| Review count | 18 | 16 |
| Ease of use | 8.7 | 7.9 |
| Ease of setup | 8.2 | 7.6 |
| Quality of support | 9.5 | 6.8 |
| Meets requirements | 9.1 | 7.9 |
| NPS | 72.222222 | 25 |
| Small Business | 66.7% | 20.0% |
| Mid-Market | 16.7% | 73.3% |
| Enterprise | 16.7% | 6.7% |
| Total page views | 239 | 340 |
| Total LLM citations | 862 | 1,598 |
Steer
Steer offers a full suite of CRM tools for independent and multi-location repair shops. With features like text and email reminders, an easy-to-use online appointment scheduler, and reputation management tools, auto shops have everything they need to grow their business and build strong customer relationships. Elevate Your Shop’s Communications with Steer’s Text & Email Messaging Online Scheduling Reserve with Google Maintenance Reminders Deferred Services Reputation Management Advanced Reporting Telematics (coming soon!)
Impel
Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey across webchat, sales, service, marketing, and merchandising—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To learn more, visit impel.ai.