Steer vs. Fullpath
A side-by-side comparison based on G2 review data.
| Metric | Steer | Fullpath |
|---|---|---|
| Overall rating | 4.4 | 4.9 |
| Review count | 18 | 28 |
| Ease of use | 8.7 | 9.6 |
| Ease of setup | 8.2 | 9.7 |
| Quality of support | 9.5 | 9.9 |
| Meets requirements | 9.1 | 9.4 |
| NPS | 72.222222 | 100 |
| Small Business | 66.7% | 28.6% |
| Mid-Market | 16.7% | 67.9% |
| Enterprise | 16.7% | 3.6% |
| Total page views | 239 | 364 |
| Total LLM citations | 862 | 1,648 |
Steer
Steer offers a full suite of CRM tools for independent and multi-location repair shops. With features like text and email reminders, an easy-to-use online appointment scheduler, and reputation management tools, auto shops have everything they need to grow their business and build strong customer relationships. Elevate Your Shop’s Communications with Steer’s Text & Email Messaging Online Scheduling Reserve with Google Maintenance Reminders Deferred Services Reputation Management Advanced Reporting Telematics (coming soon!)
Fullpath
Fullpath by Cox Automotive is an AI ecosystem designed to assist dealerships in unifying their first-party data and streamlining customer interactions. By integrating information from fragmented sources such as the Dealer Management System (DMS), Customer Relationship Management (CRM) tools, website traffic, inventory data, OEM data, and more, the platform creates a singular, comprehensive view of each shopper. This unified data layer serves as the foundation for the platform’s AI-driven ecosystem, which is built to replace fragmented manual workflows with automated, data-driven processes.