G2 Vendor Directory

Squiz DXP vs. AddSearch

A side-by-side comparison based on G2 review data.

MetricSquiz DXP

by Squiz

AddSearch

by AddSearch

Overall rating4.24.6
Review count27106
Ease of use8.99.3
Ease of setup7.39.0
Quality of support9.19.4
Meets requirements9.09.4
NPS40.74074175.510204
Small Business23.1%49.1%
Mid-Market46.2%41.5%
Enterprise30.8%9.4%
Total page views101392
Total LLM citations113350

Squiz DXP

Websites of the future are intelligent. Users no longer want high-effort browsing, they want predictive experiences that deliver tailored information and enable instant action. Squiz Digital Experience Platform (DXP) empowers organizations to rapidly build, test and optimize websites – transforming static sites into intelligent experiences that meet user expectations and drive results. Here's how: 1. Give users accurate answers, wherever they’re searching.

Pros

    AddSearch

    AddSearch is the unified AI Search and Conversational Content Discovery platform for content-rich websites. One implementation gives you three layers of depth: fast keyword search, AI-generated answers grounded entirely in your own content, and multi-turn AI conversations — deployed together or individually. What customers get on day one (typical go-live: under one week; simple sites in a day): • Site search with autocomplete, typo tolerance, AutoSynonyms in 33 languages, and Progressive Ranking that auto-promotes the most relevant content.

    Pros

    • Customer Support
    • Ease of Use
    • Speed
    • Search Quality
    • Helpful
    • Search Functionality