G2 Vendor Directory

Squirro vs. Pickit

A side-by-side comparison based on G2 review data.

MetricSquirro

by Squirro

Pickit

by Pickit

Overall rating4.74.5
Review count10120
Ease of use9.59.0
Ease of setup9.29.0
Quality of support9.59.3
Meets requirements9.68.8
NPS7066.37931
Small Business40.0%44.8%
Mid-Market40.0%42.2%
Enterprise20.0%12.9%
Total page views85332
Total LLM citations1631,268

Squirro

Squirro is the only European vendor to be named an Emerging Leader in the ‘Gen AI Engineering’ and ‘AI Knowledge Management Apps/General Productivity’ Emerging Market Quadrants 2025. Data finds purpose with Squirro, the first enterprise-ready generative AI for search, insights, and automation. Trusted by central banks and over 30 industry leaders. Squirro develops top-notch Retrieval Augmented Generation (RAG) and Semantic Search technology with access to an unlimited universe of data and connectors.

Pros

  • Features
  • Ease of Use
  • Data Analytics
  • User Interface
  • Helpful
  • Information Accuracy

Pickit

Pickit aims to be the smartest, simplest DAM platform on the planet, making it easier than ever to source, store, share, organize, and optimize digital assets. Statistically, 70% of digital assets are underused or never used at all due to scattered files, multiple storage systems, and complicated DAMs nobody wants to use. Pickit solves that with a single source of truth for all your visual assets, documents, templates, and guidelines, all integrated with your favorite applications.

Pros

  • Ease of Use
  • Organization
  • Asset Management
  • Customer Support
  • Intuitive
  • Content Management