G2 Vendor Directory

Square Marketing vs. Pipedrive

A side-by-side comparison based on G2 review data.

MetricSquare Marketing

by Block

Pipedrive

by Pipedrive

Overall rating4.44.3
Review count395,102
Ease of use9.18.9
Ease of setup8.88.8
Quality of support8.98.6
Meets requirements8.78.7
NPS55.26315851.602896
Small Business69.4%74.9%
Mid-Market27.8%21.7%
Enterprise2.8%3.3%
Total page views2498,715
Total LLM citations1,033106,081

Square Marketing

Square Marketing is a comprehensive marketing automation tool designed to help businesses engage customers and attract new ones through personalized email and text message campaigns. By integrating seamlessly with Square's Point of Sale (POS) system, it enables merchants to create, send, and track targeted marketing efforts efficiently. Key Features and Functionality: - Automated Campaigns: Set up recurring email and text message campaigns to welcome new customers, celebrate birthdays, re-engage inactive clients, and send abandoned-cart reminders.

Pros

  • Ease of Use
  • Quick Setup
  • Email Campaigns
  • Automation AI
  • Sales Enhancement
  • Automation

Pipedrive

What is Pipedrive? Pipedrive is a sales CRM for small and medium-sized businesses, built around how salespeople actually work. It brings pipelines, customer context, sales automation, reporting, and AI into one easy-to-use system, without the cost or complexity of an enterprise platform. Reps see what needs attention, prepare for conversations, and follow through. Managers get a shared view of what’s moving, what’s stuck, and where to help. Pipedrive is built by salespeople and used by more than 100,000 companies worldwide.

Pros

  • Ease of Use
  • Intuitive
  • Simple
  • Helpful
  • Integrations
  • Lead Management