Sprout Social Employee Advocacy vs. Influitive

Employee Advocacy by Sprout Social is a specialized software solution designed to empower employees to become brand advocates through a user-friendly platform. This tool facilitates the sharing of content with just a few clicks, allowing organizations to leverage their workforce's social networks effectively. By integrating seamlessly with Sprout Social's broader suite of social media management tools, Employee Advocacy enables companies to streamline their social media and advocacy efforts while providing measurable insights into their impact.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.