G2 Vendor Directory

Sprinklr Marketing vs. Hive

A side-by-side comparison based on G2 review data.

MetricSprinklr Marketing

by Sprinklr

Hive

by Hive

Overall rating4.14.6
Review count110671
Ease of use7.89.2
Ease of setup7.59.3
Quality of support8.39.4
Meets requirements8.59.3
NPS38.31775778.320611
Small Business32.1%62.0%
Mid-Market23.9%27.4%
Enterprise44.0%10.6%
Total page views3281,809
Total LLM citations2,2256,945

Sprinklr Marketing

Sprinklr Marketing is an AI-native campaign management platform that unifies campaign planning, content creation, publishing, and analytics for global marketing, creative, and media teams. It replaces disconnected tools with one system to manage the entire campaign lifecycle, from brief to performance, so teams can accelerate go-to-market, cut production costs, and enforce brand governance at scale.

Pros

  • Automation
  • Social Media Management
  • Ease of Use
  • Ad Management
  • Personalization
  • Capabilities

Hive

Hive is an all-in-one project management software platform that helps teams plan, collaborate, automate workflows, and deliver projects faster. Designed for organizations of every size, Hive combines powerful project planning, task management, team collaboration, and workflow automation tools in one customizable workspace. Whether you're managing marketing campaigns, product launches, creative projects, client work, or cross-functional initiatives, Hive adapts to your team's unique processes.

Pros

  • Project Management
  • Ease of Use
  • Team Collaboration
  • Features
  • Organization
  • Task Management