G2 Vendor Directory

SplitMetrics Acquire vs. Luna from Unity

A side-by-side comparison based on G2 review data.

MetricSplitMetrics Acquire

by SplitMetrics, Inc.

Luna from Unity

by Unity

Overall rating4.84.4
Review count5081
Ease of use9.58.3
Ease of setup8.98.6
Quality of support9.99.7
Meets requirements9.48.7
NPS8864.102564
Small Business36.2%32.0%
Mid-Market44.7%57.3%
Enterprise19.1%10.7%
Total page views55358
Total LLM citations958195

SplitMetrics Acquire

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth.

Pros

  • Ease of Use
  • Features
  • Customer Support
  • Time-saving
  • Automation
  • User Interface

Luna from Unity

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools.

Pros