Core vs. Numerator Verified Voices

SPLENDID CORE is a cloud-based survey and market insight software that is intuitive and user-friendly. The software allows users to create an insightful survey in less than 90 seconds and get meaningful results after just 24 hours. Users choose their target group and their question and the algorithm does the rest. Users are given the tools to start understanding their target audience in order to take the right action and outperform the competition.

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more.